Global Diversity Winning Customers and Engaging Employees within World Markets
by Ernest Gundling and Anita Zanchettin
Mastering global business requires that leaders and managers understand the differences that exist within countries as well as between them. Drawing on the authors’ years of hands-on experience in country, Global Diversity presents the key cultural variables relevant in 8 major markets: China, Egypt, India, Japan, Mexico, Russia, UK and US. The business impact of each unique set of diversity variables is explored and summary recommendations are provided for developing employees and for realizing local market opportunities.
The final chapter provides a six-step approach to developing an effective global diversity strategy. It offers guidelines for formulating and implementing a strategy that takes into account the true variety that exists within each country while enabling every employee in a global enterprise to become an engaged and accountable contributor.
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Hardcover. ISBN 190483809X (U.S.$35.00)
Working GlobeSmart Twelve People Skills For Doing Business Across Borders
by Ernest Gundling, Ph.D.
For aspiring global managers and organizations developing tomorrow's leaders, Working GlobeSmart delivers strategies for success on the global stage. Whether you are working in your company's foreign office or on a virtual team that spans the globe, this field guide can help you discover how competencies for crossing national or cultural boundaries add value to global business.
Rich in examples - from Italy to India, Turkey to Thailand - Working GlobeSmart bridges the gap between what we know about business success and what we know about differences in values, abilities, and behavioral characteristics across various cultural dimensions.
With his unique GlobeSmart model, he shows how to develop cultural competencies at the organizational, group, and interpersonal level, highlighting 12 key skills critical for success.
Working GlobeSmart was recently named one of the top business books of 2003.
288 pp. Hardcover. ISBN 0891061770 (U.S.$29.95)
The 3M Way to InnovationBalancing People and Profit
by Ernest Gundling, Ph.D.
3M's visionary model of innovation has drawn accolades from the business community for decades, but until now a thorough analysis of its inner works has remained elusive. Drawing on more than ten years of consulting and research, Ernest Gundling critically explores the reasons for 3M's innovative achievements. He traces the key factors responsible for creating and sustaining a work ethos that inspires innovation at every level, illuminating many of 3M's unique business practices. Technical and global innovation receive special attention in this book, as does the question of how employees can both support innovation and become innovators themselves. (Forward by Jerry Porras, co-author of Built to Last.)
247 pp. Hardcover. ISBN 4-7700-2476-2 (U.S.$25.00/¥2900)
