Global Diversity

Global Diversity:
Winning Customers and Engaging Employees within World Markets

Ernest Gundling, Ph.D. & Anita Zanchettin
Mastering global business requires that leaders understand the differences that exist within countries as well as between them. Drawing on the authors’ years of hands-on experience, Global Diversity presents the key cultural variables relevant in eight major markets: China, Egypt, India, Japan, Mexico, Russia, UK and the US. The business impact of each unique set of diversity variables is explored and recommendations are provided for developing employees and realizing local market opportunities.

A six-step approach is introduced to develop an effective global diversity strategy. It offers guidelines for formulating and implementing a strategy that takes into account the true variety existing within each country while enabling every employee to become an engaged and accountable contributor.

Nicholas Brealey Publishing, ISBN# 190483809X

Buy Now