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An industry-leading online cultural intelligence resource for improved cross-cultural understanding

GlobeSmart-Logois our flagship online resource that was developed through extensive research and in-depth interviews with business professionals from more than 95 nations around the world. With GlobeSmart, you get instant access to detailed information that provides reliable guidance on how to conduct business dealings with individuals in other countries. You’ll find a vast array of relevant content that is organized into more than 50 topics specifically designed to help users increase their cultural agility. More than 180 organizations have made GlobeSmart a key component of their cross-cultural training efforts, including approximately 30% of Fortune 100 companies.

GlobeSmart can help you and your organization:

  • Promote global team collaboration and enhance communication
  • Improve overseas management
  • Work effectively with global clients and vendors
  • Support international travelers
  • Understand colleagues’ daily realities and challenges

Increase your organization’s cultural intelligence through this innovative web-based tool. GlobeSmart offers a user-friendly, blended approach that can help your team members develop the global mindset that is necessary for achieving your cultural-learning objectives.

GlobeSmart users have access to:

Specific advice for traveling and doing business with over 95 different countries.
Quizzes that let users test their knowledge and identify gaps about different cultures.
Audio guides for useful phrases and common names in each country.
Specialized information for the LGBT community in every country.
Overviews of attitudes toward women in business.

With GlobeSmart, you will have access to the GlobeSmart ProfileSM , an online cultural inventory proven to increase the effectiveness of global business interactions.

Feature Highlights

GlobeSmart online cultural inventory Asia Pacific sample profile
GlobeSmart Profile Country Content - Brazil
GlobeSmart Profile Country Content - Japan
GlobeSmart Profile Brazil names and phrases example
From the GlobeSmart home page, users can explore the various regions and countries, take the GlobeSmart Profile survey, view questions and answers from other GlobeSmart users, test out cultural knowledge, or view images of the 95+ countries within the GlobeSmart tool.
Hovering over the map or the different region names allows users to select a country to explore. There are currently over 95 countries within GlobeSmart.
Each country page offers a slideshow introducing the country, maps, questions and answers relevant to the country, quizzes and case studies to test comprehension, images of the country, and helpful resources to learn more.
Within each country section, users have access to explore over 50 topics per country related to Business Skills, Culture & Customs, and Travel & General Information.
Each topic page includes information, strategies, and advice to help users succeed and engage effectively with counterparts from the researched country.
Many topics include short videos featuring a country expert offering additional insights and advice.
Navigating to the Names & Phrases sections allows users to hear common names and basic phrases spoken by a native speaker.
Also included in GlobeSmart is Global Advice. This section provides extensive resources and best practices for working globally, traveling abroad, managing across boundaries, and developing a global mindset.
In addition to GlobeSmart country content, users will have access to the GlobeSmart Profile, a statistically valid instrument that helps uncover preferred work-styles and allows users to compare their own Profiles with other cultures and colleagues.

Case Studies

Building high-performing virtual teams


A global professional services firm with over 150,000 employees working in more than 150 countries was challenged with creating a collaborative, productive environment for a newly formed team of sixty senior leaders. Members of this new team were based in multiple locations around the world. It was highly unlikely that the group would ever come together physically, so it was paramount that the team be able to work effectively in a virtual environment.


Through investing in an enterprise-wide GlobeSmart® license, the firm partnered with Aperian Global to leverage the differences in work styles among the team members. GlobeSmart personal profiles were used as a basis for virtual facilitated discussions, highlighting team member similarities and differences and demonstrating ways to maximize both. Team members were able to explore how to modify their work styles to interact effectively with one another, build relationships, manage meetings, and make decisions efficiently.


This virtual, diverse team came to understand the need for conscious development of team norms and to recognize the extent to which cultural differences can affect collaboration. The discussions around the GlobeSmart profiles resulted in a stronger, more productive team with a new set of skills to manage virtual interactions effectively.

Developing cultural agility at the university level


A top-ranking business school in the U.S. offered several classes within its management and leadership programs that touched on cross-cultural issues in the business world. A resource was needed to supplement existing course work and heighten students’ awareness of differences in culture, business practices, and communication styles when working in a global environment.


The business school licensed GlobeSmart®, Aperian’s online culture resource, for all students. Once students had completed their personal profiles, active discussions about cultural “dimensions” helped them understand how culture can affect communication styles, motivation, negotiation, and other business activities. In many of the classes, students were divided into groups and assigned to research specific countries and share information with their classmates on how to work effectively with people in those areas.


GlobeSmart continues to be integrated into new classes at the school and has received very positive feedback. Students have found it useful in preparing for internship interviews and better understanding the key markets of prospective employers. GlobeSmart is also now used as an ongoing resource for students working on projects that are global and involve virtual teams.